No more Dutch
and French editorials on this page. It’s time to transform, folks; time to
think, reach, act and write bigger. Belgium’s got talent? Sure, but Belgium’s
also gotten smaller over the last decade. The global market grows much faster
than our local region. Let’s face the facts – we need more enthusiasm and peer
communication. These are the main keys to success. However, not just any kind
of success: Customer Success! After all: no customers, no economy.
We at CxO
would love to guide you on this journey. We consider it our mission to connect
you with your peers. Knowledge transfer in a one-to-many way is over. Meet the new many-to-many communication and visit one of the three interactive CxO
Leadership Fora. Don’t take my word for granted; for the past seven years, we have
been facilitating the process of unleashing the tremendous potential of peer communication.
In the meantime, read CxO Magazine and discover Journalism 4.0 (facilitated many-to-many journalism).
It hits you right in the face; the advertisement of DHL in the latest edition
of Harvard Business Review. “Life on Planet Earth is Getting Better, thanks to
Global Trading.” Big and small businesses are helping the world economy to
flourish. New found wealth brings better health and education. The average
person lives a third longer than 50 years ago and today, 90% of children in
developing regions of the world attend primary school. This is the power of
global trade – awesome results for humanity; but do we feel this abundance? I
don’t think so. So stop reading newspapers and stop watching television. It
keeps you small. One-to-many communication doesn’t work anymore. In a hyper-connective
world, you know it quicker than our editors. We aren’t the cleverest pupils in
the classroom anymore.
Skip the scare mongering newspapers and other media; instead, follow your peers
and model entrepreneurs on Twitter, LinkedIn and Facebook. They make ‘your’ news
relevant and explain what works and what doesn’t. They find your missing needle
in a haystack, refreshing in times of such immense amounts of data.
accomplish the ‘think bigger” mission, we need to work on Customer Success. A mission
statement shouldn’t say “we are the global market leader”. A business goal
statement should say: “We are outstanding in Customer Success. We help you to
win and keep customers. We guarantee your Success.” Wouldn’t it be great working
with these kinds of suppliers?
Vermant, CxO Magazine